How “How to Fall out of Love” got started …

 

I was giving a seminar on sexuality at the very posh Carlisle Hotel in New York City years ago. I wanted couples to reconnect, communicate, throw off their old sexual habits and bring romance back into their sex lives. I’d invited BobJudd, a young copywriter from JWT, then the world’s largest advertising agency, because I wanted a professional to write a brochure on my course which was fundamentally about communication. I thought a bright young copywriter would understand and communicate my ideas and I’d been told that Bob was the best.

After the first morning session, Bob and I were having lunch and he said, “you have a wonderful program. I think you should do a book about sexual communication.” And I said I had a better idea for a book. I had a program to help people get over a lost or impossible love affair. And the program worked. Bob said “great.” He said he was going through a divorce and he understood the pain and the need for a program that really helped. “Let’s call it ‘How to Fall Out of Love,” he said.